
This particular design is very dear to Rish and me. It was on June 25th 09 that our world stood still as we watched the tele in horror. I remember this day in black and white, as if it was a weird flashback that sucked us into the very core of sadness.
At 8 am, my mom rushed into the room with a stunned look on her face " Eureka! wake up! MJ is dead!" I was too dazed in sleep to fully understand the gravity of those 6 words. I remember rushing to the hall television and watch in silence as hours and hours of reports and agony of millions unfolded painstakingly on every channel. I called Rishab, who was clearly devastated, and told him, we need a tribute shirt.( both of us being big fans)
We met the very next day, armed with a small notebook and pencil, sketched out various ideas but none of them hit home run, then as we traveled home, switched on the TV and watch his greatest hits on VH1, he came up with a brilliant idea! He figured what it would be like for an astronaut in space to witness MJ's peaceful exit from his torturous world which did nothing but defame a perfectly passionate and innocent individual during the last years of his life. What it would be like to capture this moment without being a typical flamboyant in your face tribute tee. So i began sketching and this is what i came up with. A design which had an elusive sub design that could be spotted only under deeper inspection. I made the rough draft, mailed it to him and waited. He was kinda silent at first and when i pointed out the hidden image, we had a jaw dropping moment. It was one of the first times we connected on a creative level and we both knew this had to be it.
Long story short, I am very proud that unlike other companies that just kinda "dish out" designs, ours has a lot of history behind them, from the initial sketches, to the placements, to the stories, our very concept is based on something that either of us have experienced. This is just one of the stories i thought of sharing with you all today. And you as customers, friends and colleagues can be certain that what ever be the design, a lot of love and hard work has gone into bringing that particular shirt to you.
So go on, give this shirt a try, it looks good either way, no matter if its in black or white! :)